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05 · INSIGHTS

Ideas worth examining.

Perspectives on innovation, technology, commercialisation and venture creation.

Innovation

Why innovation systems fail between research and market

A framework for identifying the execution gaps that prevent technically strong ideas from becoming sustainable businesses.

Technology

Prototype for learning, not presentation

How to design prototypes that reduce uncertainty rather than merely demonstrate features.

Strategy

The commercial architecture of innovation

Why market, product, IP and capital decisions should be designed together from the beginning.